The Carters are committed to a minimal-intervention approach in their winemaking, emphasizing natural-spectrum, energy-packed wines. They explore lesser-known varieties and regions, notably giving significant attention to Fiano and Nero d’Avola, showcasing distinct vineyard characteristics along with varietal ones. This approach has led them to work with progressive growers in South Australia’s Riverland, highlighting the nuance and individuality of each site. 

The winery employs sustainable farming methods, working closely with growers who practice organic and eco-friendly viticulture. They are a certified B Corporation Winery, dedicating 1% of new product revenue to jungle reforestation efforts. This initiative underlines their commitment not just to winemaking but to broader environmental concerns.